Case Study
Garden Patch GrowboxIs a direct-to-consumer manufacturer and marketing company that invented the GrowBox based on the necessity of providing a product that allows the average American with no gardening experience to grow anything they want, and in abundance!
Intro
Looking To Grow Their Online Business, Garden Patch Turned To 1UP Media Solutions To Help.
Garden Patch as been in business almost 2 decades and has built a profitable business on the direct mail marketing model. Knowing they needed something more to compete in today’s digital world, they engaged us to help them with design, conversion optimization and search engine optimization to unlock the doors to online growth.
project details
Client: Garden Patch GrowBox
CMS: WordPress
ECommerce: X-Cart
Services:
– Complete Responsive Website Design
– Conversion Optimization
– A/B & Multivariate Testing
– Search Engine Optimization (SEO)
– Website Service Agreement
Details
Setting The Foundation And Working The Plan
Challenge
A Garden Patch’s main problem was everything that the word “outdated” encompasses. From the outdated shopping cart software, to the site design itself. They were in need of a full overhaul of their online business.
Solution
1UP Media Solutions completely upgraded the X-Cart shopping cart to the latest version, but then used it ONLY as the shopping cart backend of the website. We installed and configured WordPress to be the “front facing” website where we were able to build highly targeted, conversion tested web pages. The site went through several months of A/B testing and conversion optimization until we reached a remarkable conversion rate of upwards of 25%!
%
Ecommerce Conversion Rate
First Year Increase In Sales
the reveal
Before And After Screenshots
Before
After
Details
Full Page Screenshots
home page
product page
resources page
contact page
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