Case Study

florence mccall photography

Flo McCall is a Jackson Hole, Wyoming portrait photographer with over 20 years experience running a business in the field of photography.


How We Generated Over $100k In New Business For Flo McCall Photography!

In our initial meeting with Flo, we looked at her website and online profile together and determined though her website did show off her images nicely, the website was not harnessing the means to get people to take action or generate leads for her business. We then worked on a plan to take her business to the next level.


project details

Client: Florence McCall Photography
CMS: WordPress
– Responsive Website Redesign
– Replatforming (SmugMug to WordPress)
– Conversion Optimization
– Search Engine Optimization (SEO)
– Website Hosting
– Website Service Agreement


Taking Florence McCall Photography To The Next Level


Like many photographers, Flo’s website was built using SmugMug and lacked key features that would generate excitement and new leads. Additionally, because Flo is a full-time photographer, she knew very little about online digital marketing, and so the site was lacking a credible online profile, relevant backlinks and consistency across online directories, Google My Business, etc…


The first step was to create an entirely new website built on the WordPress platform, utilizing our state-of-the-art web hosting platform. We then built in the proper portfolio pages to display Flo’s work, a full blog and other relevant pages and applied “strategically placed calls to action” throughout the site to get people to book sessions… and boy did they! Flo’s remark was that she truly didn’t believe we could change her business, but I’m happy that we proved her wrong! 


User Engagement Up

6 Months Online Bookings Increase

Video Testimonial

Testimonial Excerpt

“One of the best decisions I’ve ever made!”

Flo McCall, Florence McCall Photography


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